Moving goalposts, and how a medicinal ecig came to be.

For years now, I have said that, unless the MHRA changed the rules, it was impossible for any ecig to gain a medicinal Marketing Authorisation. At the Ecig Summit on 12th November, the MHRA representative there informed the house that they were applying "soft touch" rules to medicinal ecigs, as it seemed there was a need and desire for them. A scant four days later, Nicoventures (wholly owned, but arm's length from BAT) was granted the first MA in Europe for a proper ecig. The document is here - http://www.mhra.gov.uk/home/groups/par/documents/websiteresources/con616843.pdf

for your reading pleasure. You will notice that there was a sort of change of ownership of the MA to the "meds" section of Nicoventures a few days after. 

But there's some interesting stuff in the PAR: 

This sounds an awful lot like what Intellicig used to flog... 

This sounds an awful lot like what Intellicig used to flog... 

And then this:

So it IS the Intellicig 401 under a different name

So it IS the Intellicig 401 under a different name

Now, read that text carefully. It says that there are no safety signals in the literature. So, the 401, with whatever eliquid Nicoventures is putting in (ecopure is my best guess) is, to all intents and purposes, safe. And it will look something like

In 2009, this was fairly decent. Today, not so much... 

In 2009, this was fairly decent. Today, not so much... 

I've read through a few PARs for various meds, just to get a handle on how the rules are applied. This does, indeed, look to be soft touch. Very soft touch.

As ever, since no free samples of meds can be given, I'll keep my eyes open for the e-Voke hitting the market and I'll buy one, assuming it is OTC. If it's prescription only, forget it. I have no inclination to become a patient.  

How do I feel?  I'm not sure. How do YOU feel?